Publicity

Publicity/Beaver Tales annual report 2016/2017

Thanks to so many club supporters and social media, endeavours to “get the word out” about our events, club needs, news and even trail reports seem to be everywhere.

Brochures – In the fall, 1,000 brochures were received from Aqua Graphics in Parry Sound and distributed to 24 high visitor traffic areas in town, plus the Ontario Travel Centre. Mailing of brochures to resorts and other ski clubs has for the most part, been reduced, as prospective trail users go directly to our web site for information. The generic nature (no rates) of these brochures will allow us to use an ample supply of leftovers that should get us through the 2017/2018 season without a new order.

Radio – A successful partnership with the local Moose FM was arranged through Brian Prokopec and Kent Matheson. TheBigBrain.ca sponsored regular reports of our trail conditions and upcoming events, encouraging greater use of our facilities. Thanks!

Trail maps – Pocket-size trail maps were purchased with few changes and were scooped up quickly by users at the burrow. It is recommended that before re-ordering, these maps be adjusted by the Visitor Services team working with Get Outdoors Parry Sound to indicate the many changes and new trails in recent years.

Other – New this year was interest from the Hockey News newspaper for articles about our club and what we offer in this community. An article and photos was published and we are invited to continue to submit news.

Thank you to those who have been promoting the club on Facebook, Twitter, our web site (especially Peter Wiltmann) and sending articles to the Parry Sound North Star. Every bit adds up to expand our promotion of the club. We have also promoted events through the local cable station, radio station, newspaper, and Explorers Edge.

Beaver Tales – Thank you to all who contribute news and photos to the monthly Beaver Tales. If you know anyone interested in receiving Beaver Tales, please share or have them subscribe using the Beaver Tales subscriber button in the top right corner at georgiannordic.com

Website – The club is in need of a website savvy individual to assist with updating our website. This could be as a director on the GNSCC board of directors or simply by volunteering time when available to help out.